Learning Programs

Marketing Your Program

Building and Implementing Messaging Plans

About Marketing Your Program

This workshop underscores the value of strong brand recognition and the importance of marketing. Learners will learn the elements of effective messaging, how to identify their target audience, how to integrate messaging into marketing plans and how to build messaging plans. Upon completion learners will be able to utilize their messaging plan to launch a campaign to successfully educate, inform and recruit targeted audience about their services.

Who Should Attend?

This workshop is designed for supervisors and above (i.e. program directors, executive, HR administrators, quality assurance/improvement) from provider agencies and various ACS divisions (DPS, PPM, FPS, etc.)

Benefits of the Program

Participants will:

  • Understand the elements of effective messaging that help to promote programs and initiatives and launch a successful campaign.
  • Learn how other agencies and organizations have applied this information successfully.
  • Learn how to utilize this course information and tools to build their own messaging plans.
  • Collaborate with other leaders to strategize how to implement plans.

Course Prerequisites

There are no prerequisites required to take this course.

Course Components

Once enrolled in the course, learners will complete:

  •  A half-day instructor led workshop.

Learners will have the opportunity to engage in a variety of discussions, activities, and practice sessions throughout the half-day program.

Continuing Education Units

There are no CEUs associated with this course.

Upcoming Dates